One of the most common questions we get when starting a website project is:

"Do we really need to build it from scratch?" And often, we're not even sure what our options are, or how a website actually comes to life! Here's the good news: it's not magic, and it's really not rocket science.

Choosing the right approach for your website doesn't have to be complicated or stressful. In fact, once you understand your options, the decision becomes surprisingly straightforward. You're no longer stuck choosing between "expensive custom build" or "cheap template site." Today's options exist on a spectrum, and understanding where your project fits can save you time, money, and headaches.

Let's break down each approach and, more importantly, help you figure out which one is right for your business.

No-Code / Low-Code Platforms

Tools like Wix, Squarespace, or Webflow let you launch quickly without writing a single line of code. These platforms are powerful, user-friendly, and perfect for businesses that need to get online fast with a professional-looking presence.

Best for: Service businesses, portfolios, small e-commerce stores, landing pages, and ad companies that need to launch quickly and maintain their site in-house.

Why it works: You can build genuinely impressive websites without touching code, and they handle hosting, security, and updates automatically.